Library
Guides & solutions
Guides for deciding where AI is worth it
Plain, practical writing on cost, decisions, and building well, plus how AI applies across the industries we have worked in. No hype, and honest about where AI is not the answer.
01
WhatsApp
WhatsApp starts charging for service messages on 1 October 2026
Replies inside the 24-hour window are now charged after 1,000 free a month: what changes, what it costs and what to do.Read → What is the WhatsApp Business API, and when do you need it?
How it differs from the app, what you need to use it, what Meta charges and when the move is worth it.Read → How to automate WhatsApp Business with AI
Three routes: the app's own tools, a bot you set up yourself or a custom agent. When each one fits.Read → Meta Business Agent or a custom WhatsApp assistant
When Meta’s own WhatsApp agent is enough, and when a custom assistant earns its cost.Read → How much does a WhatsApp AI assistant cost?
What sets the price is what the assistant may do and whether it works in your own system, not the AI model.Read → Is AI allowed on WhatsApp Business?
A customer service assistant is allowed; what Meta banned in January 2026 are general-purpose AI chatbots.Read →
Replies inside the 24-hour window are now charged after 1,000 free a month: what changes, what it costs and what to do.Read → What is the WhatsApp Business API, and when do you need it?
How it differs from the app, what you need to use it, what Meta charges and when the move is worth it.Read → How to automate WhatsApp Business with AI
Three routes: the app's own tools, a bot you set up yourself or a custom agent. When each one fits.Read → Meta Business Agent or a custom WhatsApp assistant
When Meta’s own WhatsApp agent is enough, and when a custom assistant earns its cost.Read → How much does a WhatsApp AI assistant cost?
What sets the price is what the assistant may do and whether it works in your own system, not the AI model.Read → Is AI allowed on WhatsApp Business?
A customer service assistant is allowed; what Meta banned in January 2026 are general-purpose AI chatbots.Read →
02
Automation & documents
AI process automation for the work your team repeats
Email across several inboxes, document checks, internal assistants and custom tools. A person decides.Read → AI document review and processing
Every document checked against your written rules, everything missing asked for in one request. Your expert decides.Read → How to write instructions for AI agents (and keep them working)
Our own rulebook, cut from 266 KB to 144 KB without losing a rule: where facts live, ten principles and a template.Read → How to test an AI agent before it talks to your customers
A test set from 20 to 50 real conversations, what each case checks, when the agent is ready and what to keep testing.Read →
Email across several inboxes, document checks, internal assistants and custom tools. A person decides.Read → AI document review and processing
Every document checked against your written rules, everything missing asked for in one request. Your expert decides.Read → How to write instructions for AI agents (and keep them working)
Our own rulebook, cut from 266 KB to 144 KB without losing a rule: where facts live, ten principles and a template.Read → How to test an AI agent before it talks to your customers
A test set from 20 to 50 real conversations, what each case checks, when the agent is ready and what to keep testing.Read →
03
Hotels
An AI agent for hotels that knows your house rules
A WhatsApp AI agent for independent and boutique hotels: answers guests from your rules, in their language, books extras and hands off to your team.Read → Hotel automation with AI: what to automate first
Eight jobs ranked for small and boutique hotels, what stays human, and when to build, buy or wait.Read → Hotel guest communication, from first question to last review
What guests ask at each stage, channels, reply times, languages and tips, with the ways to automate guest messaging compared.Read → Guest registration in Spain (SES.HOSPEDAJES), in Spanish
What Royal Decree 933/2021 asks for, the 24-hour deadline, and collecting the data on WhatsApp before arrival.Read →
A WhatsApp AI agent for independent and boutique hotels: answers guests from your rules, in their language, books extras and hands off to your team.Read → Hotel automation with AI: what to automate first
Eight jobs ranked for small and boutique hotels, what stays human, and when to build, buy or wait.Read → Hotel guest communication, from first question to last review
What guests ask at each stage, channels, reply times, languages and tips, with the ways to automate guest messaging compared.Read → Guest registration in Spain (SES.HOSPEDAJES), in Spanish
What Royal Decree 933/2021 asks for, the 24-hour deadline, and collecting the data on WhatsApp before arrival.Read →
04
Gyms & CrossFit boxes
An AI agent for gyms and CrossFit boxes, on your own rules
Member messages on WhatsApp, email and Instagram; trial follow-up, freezes, plan changes, cancellations and failed payments, with a hand-over to you.Read → Gym cancellations, freezes and plan changes with AI
Write the rules as a table, let an agent apply them, keep money decisions with a person, and why a generic assistant often disappoints.Read → Coach scheduling with AI: the monthly rota and last-minute cover
Availability collected on WhatsApp, the rota built from your rules, cover found fast, and the owner approving every change.Read →
Member messages on WhatsApp, email and Instagram; trial follow-up, freezes, plan changes, cancellations and failed payments, with a hand-over to you.Read → Gym cancellations, freezes and plan changes with AI
Write the rules as a table, let an agent apply them, keep money decisions with a person, and why a generic assistant often disappoints.Read → Coach scheduling with AI: the monthly rota and last-minute cover
Availability collected on WhatsApp, the rota built from your rules, cover found fast, and the owner approving every change.Read →
05
Driving schools in Spain
The driving test waiting list in Spain: what to tell students
How DGT test places reach your school, the 2026 situation according to each side, and one answer for WhatsApp, phone and the front desk.Read → Voice agent or WhatsApp assistant for a driving school
When each one fits, the limits of each, a comparison table and how a call can carry on in WhatsApp.Read →
How DGT test places reach your school, the 2026 situation according to each side, and one answer for WhatsApp, phone and the front desk.Read → Voice agent or WhatsApp assistant for a driving school
When each one fits, the limits of each, a comparison table and how a call can carry on in WhatsApp.Read →
06
Ski resorts
An AI agent for ski resorts, built on your own answers
Guest questions by text, WhatsApp, web and email; lift status only from your own system, no promised openings or refunds, and a hand-over to your team.Read → Texting ski resort guests: the rules to settle before the season
Replies, reminders and promotions, 10DLC registration, STOP, Apple Messages, WhatsApp for international guests and AI disclosure in the US.Read →
Guest questions by text, WhatsApp, web and email; lift status only from your own system, no promised openings or refunds, and a hand-over to your team.Read → Texting ski resort guests: the rules to settle before the season
Replies, reminders and promotions, 10DLC registration, STOP, Apple Messages, WhatsApp for international guests and AI disclosure in the US.Read →
07
AI by industry
AI for vehicle certification
Answering routine queries and escalating the restRead → AI for mortgage qualification
Screening and scoring leads without approving loansRead → AI prospecting for retail
Finding and scoring compatible stores at scaleRead → AI for digital preservation
Where AI helps, and where it must not goRead → AI for financial literacy
In-app education people actually finishRead → AI agent for river outfitters
Guest questions answered from your own FAQ and policies, the rest to your officeRead →
Answering routine queries and escalating the restRead → AI for mortgage qualification
Screening and scoring leads without approving loansRead → AI prospecting for retail
Finding and scoring compatible stores at scaleRead → AI for digital preservation
Where AI helps, and where it must not goRead → AI for financial literacy
In-app education people actually finishRead → AI agent for river outfitters
Guest questions answered from your own FAQ and policies, the rest to your officeRead →
09
Decision frameworks
How to implement AI in your company, step by step
Where it pays, eight steps, and what kind of company can helpRead → How to tell if an AI project is worth building
The AI Project Scorecard, a five-question scorecardRead → Build vs buy vs wait: the AI decision
When each is right, for mid-sized companiesRead → Why most AI projects fail (and the ones that don't)
Six predictable causes, all decided before the buildRead →
Where it pays, eight steps, and what kind of company can helpRead → How to tell if an AI project is worth building
The AI Project Scorecard, a five-question scorecardRead → Build vs buy vs wait: the AI decision
When each is right, for mid-sized companiesRead → Why most AI projects fail (and the ones that don't)
Six predictable causes, all decided before the buildRead →
10
Comparisons
Lovable vs traditional development
From a studio that ships on bothRead → No-code vs custom code for internal tools
The default, the exceptions, and the middle pathRead → In-house AI vs an AI studio
Which makes sense when, kept fairRead → Real AI systems vs ChatGPT wrappers
Five questions to tell them apartRead → Claude Design vs Lovable: rebuilding our site
An honest technical comparison, and where Lovable still winsRead →
From a studio that ships on bothRead → No-code vs custom code for internal tools
The default, the exceptions, and the middle pathRead → In-house AI vs an AI studio
Which makes sense when, kept fairRead → Real AI systems vs ChatGPT wrappers
Five questions to tell them apartRead → Claude Design vs Lovable: rebuilding our site
An honest technical comparison, and where Lovable still winsRead →
11
Building with Lovable
How Lovable works: a practical guide
What you can realistically build, and what separates a prototype from productionRead → SEO for Lovable websites: a complete playbook
Crawlable, well structured and trusted by search engines and AI systemsRead → How to build a full outbound prospecting system
Built in under two weeks: 600+ companies found, 135 personalised emails sentRead → Building a real prospecting system with Lovable
One vibe-coding tool instead of a stack of SaaS products: what worked, what did notRead →
What you can realistically build, and what separates a prototype from productionRead → SEO for Lovable websites: a complete playbook
Crawlable, well structured and trusted by search engines and AI systemsRead → How to build a full outbound prospecting system
Built in under two weeks: 600+ companies found, 135 personalised emails sentRead → Building a real prospecting system with Lovable
One vibe-coding tool instead of a stack of SaaS products: what worked, what did notRead →
12
Essays & explainers
Forget the team of AI agents. Think software.
AI is not replacing workers yet; it is changing the economics of softwareRead → What is a digital preservation platform?
Ingest, storage, metadata, access and OAIS, and how it differs from backupRead → Designing technology for a good life
Technology that empties you out, and technology that compoundsRead →
AI is not replacing workers yet; it is changing the economics of softwareRead → What is a digital preservation platform?
Ingest, storage, metadata, access and OAIS, and how it differs from backupRead → Designing technology for a good life
Technology that empties you out, and technology that compoundsRead →