Your customers already ask AI before they search. We make sure that when ChatGPT, Claude, Perplexity, Gemini and Copilot answer, you are one of the sources they cite.
When someone asks an AI a question, they don’t get a page of results to pick from. They get a single answer, assembled from the handful of sources it decided to trust. If you’re not one of those sources, the customer never sees you.
Retrieval crawlers read raw HTML and never run JavaScript. If your content isn’t in the source code, they can’t see it. We make every page machine-readable: server-rendered, fast, and indexed in Bing (which feeds ChatGPT and Copilot) as well as Google.
Engines extract passages rather than ranking whole pages. We rewrite the pages that matter answer-first: the claim stated plainly up front, backed by dated statistics, named quotes and cited sources. These are the factors the Princeton GEO study measured.
Good structure can get you cited within weeks, but citations decay without reinforcement. We build the third-party corroboration that keeps you cited as the engines change: earned media, community presence, reviews, and entity signals.
Technical and structural work can show results in weeks. Authority takes months to build, and it is what makes the results last.
We optimize once for clean structure, then handle what each engine needs on top of that.
Both pull sources from Bing’s index. If you’re not in it, they can’t cite you, no matter how well you rank on Google. Bing verification and IndexNow fix this, and most teams never set them up.
They reward complete, well-organized pages and demonstrated expertise. Ranking still helps, but it no longer decides on its own whether you get cited.
It strongly favors fresh, well-structured, original content. It is usually the first engine to cite new work, which makes it a useful early indicator that the fundamentals are in place.
Rewards passage-level structure more than any other engine: a single clear paragraph can earn a citation. It reads the web through Claude-SearchBot and, reportedly, Brave Search, so Brave indexing matters here too. It favors writing that reads like analysis.
We run GEO the way we run everything else: find what will actually move the numbers, build that, and leave you able to run it. Four stages, measured from week one.
Fix crawler access, confirm the site renders server-side, verify Bing, set up IndexNow, and add clean schema. This is the highest-impact work, and it is where most sites turn out to be broken.
Rebuild priority pages answer-first: question-led headings, self-contained answer capsules, dated statistics, named quotes, inline citations, and one or two pillar-and-cluster topic hubs.
The work that makes citations last: earned media, real community presence, reviews, entity work across Wikipedia and Wikidata, and original research other sites want to cite.
Baseline your citation share across all four engines before we touch anything, then report monthly. When a competitor is cited and you aren’t, that gap becomes the next month’s work.
We track citations across every engine and test what actually changes them. A few things we rely on in the work:
Clean, well-structured pages get indexed and ranking within days, often before authority builds. It is the quickest surface to show early progress.
It rewards structure and recency, so well-built content tends to land here first. We use it as an early read that the fundamentals are right.
Citations without corroboration decay within weeks. We build the earned media, community and entity signals that keep you cited for the long run.
ChatGPT and Copilot pull from Bing. Claude reportedly uses Brave. We make sure you are indexed in both, which most teams never check.
Half of the sources AI cites change every month. Our job is to make you one that lasts.
How often AI answers your customers’ questions with your name in the sources, tracked across every engine.
Where you stand against the competitors being cited for the same questions, and the exact gaps to close.
The visits arriving from AI answers, and how much better they convert than everything else.
If your customers are already asking AI about what you do, the only question is whether it knows to mention you. Let’s find out where you stand.