An AI agent for rafting outfitters, built on your FAQ
An AI agent for a river outfitter answers guests' repeated questions (check-in time, what to wear, age and weight minimums, which trip fits, cancellations, where to meet) from the outfitter's own FAQ, trip list and policies, at any hour, by text message, WhatsApp, the website or email. It collects what the office needs, sends guests to the booking page you already have, and hands everything else to a person with the conversation attached.
- Guest
Hi! We're on the half-day trip Saturday. What time do we check in, and what should the kids wear?
- AI agent
Hi, I'm the outfitter's AI agent. For Saturday's half-day trip, check in 45 minutes before departure. Quick-dry layers and shoes that strap on, and no cotton: it stays cold when wet. Wetsuits are included.
- Guest
Perfect. My brother wants to bring 14 people from work in July. Can you book that?
- AI agent
The office plans groups that size, so I've passed this on with our conversation: 14 people, July. They'll reply in the morning.
Outfitters whose office answers the same questions all season
Licensed outfitters where a small office answers the phone, the inbox and the website while the guides are on the water. In Colorado, every river outfitter must first hold a license from Colorado Parks and Wildlife, and every guide must work for a licensed outfitter (CPW, River Outfitter Licensing, checked 6 October 2026).
Day-trip rafting outfitters
Half-day and full-day trips, plenty of first-timers and families, and a phone that rings most of the morning in season.
Outfitters with more than rafts
Inflatable kayaks, paddleboards, fishing or a zipline next to the rafting: more trips, more minimums, more questions.
Multi-day and private trips
Packing lists, camp questions and longer policies, and group requests that need a person to plan them.
NoteNot a booking system. It works alongside the reservation software you already use and sends guests to your own booking page.
A busy river, and more of it booked at the last minute
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496,999CROA · 2025
commercial user days on Colorado's rivers in 2024. The Arkansas, still the most rafted river in the state, accounted for 211,635 of them. Behind every one is a guest who needed to know where to meet, what to wear and what happens if it rains.
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LateCROA · 2025
In economically challenging times, the same report says, groups and families tend to book closer to the date, which makes staffing and logistics harder to plan. Late bookings bring their questions with them, a day or two before the trip.
From picking a trip to the photos, one thread
Outfitters' FAQ pages answer the same things again and again: when to arrive, what to wear and why not cotton, whether trips run in the rain, age and weight minimums that can change with the river's flow, which trip suits first-timers and families, cancellations, where to meet and park, tipping, photos and waivers. Here is where each question comes up, what the agent does, and when it hands the conversation to your office.
| Moment | Guest asks | Agent does | Hands to the office when |
|---|---|---|---|
| No. 03 · 1Picking a trip | First time rafting, with kids aged 8 and 11. Which trip should we do? | Asks who is coming and points to the trips that fit from your trip list, with your age and weight minimums for each. | Someone asks whether a trip is right for a health condition, or wants a trip you do not list. |
| No. 03 · 2Booking | Can we book 14 people from work for a day in July? | Sends your booking page for a regular booking. For a group, it collects the dates, the size and the ages, and passes them on. | Groups, private trips, special requests and anything to do with payment: to the office, with the conversation attached. |
| No. 03 · 3The week before | What should the kids wear? Is cotton OK if it's hot? | Sends your what-to-wear list (quick-dry layers, shoes that strap on, no cotton, what you provide) and the link to your waiver, including the forms for minors. | A guest needs gear or an accommodation you have not written down. |
| No. 03 · 4A change of plans | Something came up. Can we cancel Saturday and get a refund? | Quotes your cancellation policy exactly as you wrote it, and explains how to cancel or change through your booking system. | A refund, an exception or an unhappy guest: a person decides. |
| No. 03 · 5The morning of | It's raining. Are we still going? And where do we park? | Gives your weather policy as written, and sends your directions, meeting point and parking notes. If the office has posted a change for the day, it passes on exactly that. | A guest is running late or cannot find you: to whoever is at the outpost. |
| No. 03 · 6After the trip | Where can we see the photos? And should we tip our guide? | Answers with your photo setup and your gratuity guidance, thanks them, and asks for a review where you choose. | Anything that sounds unhappy goes to the manager first. |
The questions are drawn from the public FAQ and trip-planning pages of four Colorado licensed outfitters, read on 6 October 2026. The answers in your agent come from yours.
Your FAQ, your policies, your channels
It is the same AI agent we build for WhatsApp, set up on the channels your guests use and built on what your office already tells them.
- 01
Your FAQ and trip list. Trips, check-in times, minimums, what to wear and what you provide: written once, answered the same way every time. If something is not written down, it says it will check with the office instead of guessing.
- 02
Your policies, word for word. Weather, cancellations, refunds, gratuity, photos and waivers. It quotes what you wrote and never improvises.
- 03
Your channels. Text messages (SMS), WhatsApp, your website and email, whichever your guests already use, with one set of answers behind all of them.
- 04
Your office decides. Groups, special requests, complaints, and safety or medical questions go to the person and the hours you choose, with the conversation attached.
- 05
Yours to keep. You own the FAQ, the documents and the prompts, and your team can change an answer mid-season without us.
What it will not do. It knows when to call the office.
- ×Invent an answer. If it is not in your FAQ or policies, it tells the guest it will check with the office.
- ×Bend your policies. No improvised refunds, discounts or exceptions. It quotes what you wrote.
- ×Take payments or change bookings. Not unless it is connected to your booking system and you have agreed exactly what it may do there.
- ×Answer safety or medical questions alone. Those go to a person, with the conversation attached.
- ×Handle complaints, groups or special requests alone. Those go to the office, with everything the guest has already said.
- ×Pretend to be human. It tells guests it is an AI agent, and anyone who asks for a person gets one.
Live at Fixlab: a vehicle certification lab, not an outfitter, with the same pattern.
We have no outfitter case to show yet, so here is the agent we run in production. Fixlab is a different industry with the same pattern: many customers who are not experts, asking the same procedural questions at all hours, and a team whose time is better spent on the cases that need judgment. The agent answers from Fixlab's own rules, collects what each case needs and hands over to a person with the full conversation.
- 279conversations in the first three months
- 218people wrote in
- 16 smedian first reply
- 55%started outside office hours (Monday to Friday, 9:00 to 15:30)
“We recommended you for your work, but above all for the kind of people you are.”
Translated from Spanish
From your FAQ to live answers, before the season
- Your FAQ and policies
Trips, check-in times, minimums, what to wear, your weather and cancellation policies, and the questions guests really ask by phone and email. We write the knowledge base with you.
- An acceptance test
A written set of real guest questions, with a pass bar agreed before anything goes live.
- A test run
Your office writes in as guests on a test line, and we tune until it clears the test.
- Live on your channels
It starts answering guests. Hand-off goes to the people and the hours you choose.
- Tuning
We read the first weeks of conversations with you and adjust wherever guests surprised us.
It is priced per project, from what the agent is allowed to do, how many channels it covers and which of your systems it touches. After a short call you get a written proposal with the price and the assumptions behind it, including the running costs of the channels you choose. What decides the cost of an AI assistant explains the drivers.